First – Have a Plan! –You need to have a Plan, a Strategy for a how to reach the goals that you have for your online presence. As the video above shows there are a number of elements that work together to give you a strong online brand.Â
Second – Releasing Multiple Types of Content. Â –We found that clients thatÂ facilitatedÂ generating a variety of content, videos, pictures, blog post, campaigns, engaged more prospects online that those that just posted a few sentences a daily.
ThirdÂ - Stay the Course — You need to be consistent meaning staying online and building your brand and reach, not abandoning it after a couple of months because you don’t get immediate results. Â BUT in addition to stick-to-it-ness being willing to change a developed strategy or tactic to match the trends of your audience. This point leads to the fourth tip.
Fourth – Monitor Your Online Sites (all of them not just the one your intern likes)– Social Media is not a one way talk, it is a conversation. Â Listening to what is happening on your online sites can help you understand if what you are Â projecting to your audience is working or not. Â This is how you know if you strategies or promotions are productive. Â Even hearing nothing gives you feedback as to whether you are meeting your goals are not.
Fifth – Get “influencers” or “Tastemakers” to help you get the word out about Â your product, book, music, event, or cause. Â Hollywood figured this out a long time ago! Â That is why many use star power for movies to get you in the seats. Â Big Business CommercialsÂ often use big names to get you to pay attention to their message. Â Why they know that certain people canÂ influenceÂ others. Â In our day you don’t need one bigÂ celebrity to start a wave of reaction, but you can use a number of people that influence others to create a buzz. Identify early on in a promotion or campaign people that maybe able to assist you within your budget or realm of influence that can help you get your message out.
Watch this video from the Trends Manager at YouTube to learn more about this can happen for you.